Dynamic ticket prices

[jimdahl]

Every year there's some discussion about variable ticket prices. Though it's generally accepted now that big games cost more, remember Bison fans' indignation just 5 years ago?

I've been wondering when teams would start to take the next step and adjust tickets in real time based on market demand. Enter Dallas Stars with dynamic ticket pricing.

Are hockey fans, scalpers ready for 'dynamic' ticket prices?

Given airlines' apparent success at doing it for decades, and the inexpensive availability of the necessary technology, it's surprising sports teams haven't done it until now. Maybe not much point to this sort of scheme for UND hockey's big games, in that they sell out within minutes, but as quick as UND is to jump on revenue-maximizing trends, it's a safe bet someone is paying attention.

[Smoggy]

I have heard of this before for games. It might have been an ESPN Magazine article. I don't think Dallas is the first. I believe it might have been the San Fran Giants but I don't think they did it for every seat. Just certain sections.

[Shawn-O]

This will be interesting to watch, wonder if it will trickle down to college athletics at all? As an aside, the comments section has two conversations going, my eyes are watering from belly-laughing for the last five minutes.

[The Sicatoka]

Dynamic ticket prices?

Teams haven't been doing it large-scale yet.

But ticket-scalpers outside of games have been for a while.

Thirty minutes before an opening faceoff a ticket goes for 2x face; 45 minutes later the ticket goes for 1/2 of face.

That's "real-time" dynamic pricing.

[ScottM]

I know the Blues and 'Hawks have done it for certain games, such as when the Wings or some other big "name" or rival is coming to town. I wouldn't be surprised to see it happen based an a team's relative success during the season. They do unexpectedly well, and the prices increase a bit. Maybe not vice versa ...

[Shawn-O]

Dynamic ticket prices?

Teams haven't been doing it large-scale yet.

But ticket-scalpers outside of games have been for a while.

Thirty minutes before an opening faceoff a ticket goes for 2x face; 45 minutes later the ticket goes for 1/2 of face.

That's "real-time" dynamic pricing.

There will always be scalping to some degree, but the franchises want to use this to scape away the margins being made "outside" and scoop it up for themselves. Should be interesting to watch if this continues to be a trend, and the impact on season ticket holders and season ticket sales?