I feel like the NCAA tweets out (via its official accounts) photos with the Sioux logo front and center at least once every season. Hard to tell if it's taunting, resignation, incompetence, or just indifference.
Saw this today:
https://www.learfield.com/2026/02/omaha-athletics-announces-control-services-as-first-ever-jersey-sponsor-for-the-maverick-hockey-program/
"With this announcement, Omaha becomes the first known non-Football Bowl Subdivision (FBS) institution to formalize a uniform patch sponsorship, the first in college men's ice hockey and the first within the Division I-AAA subdivision."
Almost certainly. USAH can't buy this kind of publicity. Came up multiple times today on SiriusXM outlets spanning everything from Howard Stern to the PGA channel. Darn near everyone is talking about it. I even saw a social media post yesterday asking about ice availability. Bauer and CCM stocks are probably a good buy.
I don't watch the morning talk shows, so maybe someone can fill in the details, but the biggest challenge for the media may be striking while the iron is hot with personal appearances, given that the NHL slate resumes almost immediately. And heaven knows the White House and President are too polarizing for a celebratory meet and greet.
You jest, but frankly, the amount of heart and soul and green blood spilled on these pages over the years has no rival in UND Fandom, save for possibly the name on the building. I think we deserve a dedicated SiouxSports suite, a section, or at least a tasty side-dish at a concession stand. And a 100-level concourse concession stand at that.