My point is, he's getting interest from top prospects despite no tradition of winning at the FCS level and a lot of mediocrity. Attitude and posture matter. If the coaching staff can't get excited about the program, you can't expect the kids to get excited either.
And FWIW, Jackson hasn't coached a game as head coach yet either. But his recruiting prowess during the coaching transition will be crucial to having some success early on, which will largely determine how much success he has in the years to come.