I think the Alerus gets most, if not all concessions during UND football. We all know that $3 for a 20 oz bottle of pop that cost 10 cents to make is rediculous. The Alerus could do great business with more concerts. This is what bugs me the most about them. For some reason they think people won't go to indoor concerts during the summer, so they don't schedule any. Then for the most part they choose to not schedule any during the fall. I guess the Fargodome is in the same bind as far as football.
IMO they have to stick with football. Sure concerts bring in more money, but they are unstable. You can't count on big name concerts the way fb is there year after year. Like someone said earlier, UND will just go back to Memorial if demands more money.