For the kids participating, yes it's about accomplishment and having a positive experience. But how is hype regarding your athletic department a bad thing? That's the essence of the debate IMO. Chapman understood this and needless to say, is getting quite a return on his investment this week. Go to Google Trends and you'll notice a hockey stick effect on searches for NDSU since....you guessed it, March 10th when Woodside hit the jumper.