If youre gonna do a team, schedule games on the off weeks of und hockey.. you have 2 levels, also you can play echl hockey and get in the division with rapid city or play ahl puck. ECHL is cheaper and with more control. Sell cheap tickets, sell tickets to students, have cheep beer nights, cheap merch nights and sell 5 dollar group tickets in order to drive turn out. ECHL hockey is good hockey and does not require a membership fee like the ahl.. heck maybe winnepeg would move their affiliation to us since they could bus their prospects between us and Manitoba (vs flying them from jacksonville!) and winnepeg could maybe kick in some of the costs. The team practices at another rink in town when there is a home and home weekend, UND still gets first priority. There is nothing wrong with the REA trying to work with an NHL squad and make some money on the periphery, have one dollar pack the house nights, donate tickets to charities in the area. My juniors team i worked for (the Indiana Ice) got 14,100 people to show up for pack the house night where the pacers play because we worked with local businesses and helped them donate tickets to local charities and we still made money. Get 5 ticket sales people and have them sell to every group from here to fargo and beyond. Minor league hockey can co-exist with UND and maybe there could be some co-branding opportunities. Just some thoughts to run minor league hockey well here from someone whose worked in hockey for a bit.