This is what I wonder, too ... ?
There's a reason my young kids know Hockey East and ECAC rosters as well as the NCHC. And it's not because my North Dakota kids have an east coast bias, but every time they turn on the damn ESPN+ app on Friday night or Saturday afternoon/evening, it's plastered with east coast college hockey. And they watch it ...
Maybe the NCHC would be better served getting some eyeballs on their product instead of having the exclusive, league-only app, even if the latter creates a better profit. I thought the NCHA was running a hockey league after all, not a streaming service.