I haven't seen the numbers, but they are certainly controlling the regional narrative and have been destroying UND in freshman and on-campus enrollment. UND did significantly increase their marketing under Kennedy, but unfortunately it was all spent pushing his "Leaders In Action" phrase (likely to help his book sales) rather than pushing enrollment at UND.
I don't understand how marketing professionals could allow the thing being marketed (UND) to be the smallest font on every billboard, paper, online, and tv advertisement.