Google the story on the Florida Gator football team and the creation of "Gatorade." You'll die of laughter when you read the "taste test" the team did.
http://www.dailymail.co.uk/news/article-5319045/NCAA-president-knew-MSU-athlete-sex-assault-claims.html
Small potatoes compared to eradicating North Dakota's former nickname, right Mark?
@fightingsioux4life tried that a few weeks ago and the result was UND getting its collective a$$ whooped!
Maybe the solution is more commentary from the Boston Bruins fans on the board?