When recruiting, coaches develop reputations for how much they emphasize acedemics and behavior. They will all say the correct things when recruiting, to Mom and Dad. But some coaches actions match thier words and some don't. This does matter to many parents, some schools that have trouble recruiting is primarily become the coach has a reputation for only caring about on-ice issues. Blais had a very positive reputation for caring about school and off-ice behavior. Hakstol is developing the same reputation, because of the players profile this will either add or detract from that reputation.