The stakeholders need to take the initiative along with College Hockey Inc. (funded by the NHL) and advertise from December to the national title game, the NCAA tournament during every NHL game. Why this has not been done is alarming and would grow the game. Last year they had people online saying they had no idea the regional was in Albany until they saw it on tv. No billboards or advertisements in Albany for the games. The stakeholders need to tell ESPN that you only have Sean Ritchlin that is good on the tv broadcasts. Bring in guys that call NCAA hockey all season because they are million times better then Bucci, Colby, and the others they put on tv. I'd rather hear the game from people that know what is going on than hearing (insert players name) was the MOP of last year's Frozen Four for the 40th time in the first period.