I think the big sky unbalanced schedule probably doesn't help things either. I would guess casual fans down south probably don't get all that jazzed up for Western Illinois (quick, name their mascot), but rather the familiarity is really with SDSU, USD, and UNI. There isn't really a reason that can't be the case for us with Montana, MSU, and EWU, IMO. Add in the regional game as the OOC game, and that's probably as good as it gets.