Patagonia is an established brand and they charge exorbitantly for their products. UND football on the other hand lost their brand power during the transition and is just now starting to become legit again. We are averaging over 2000 more people/game than last year. We don't need to give anything away.
And Patagonia didn't need more sales, they wanted to clear outdated inventory to make room for the new products. Not exactly how football ticket sales work.