I agree it's gimmicky, that's why I said UND could do cool things with it but I'm not sold on it. Drop the Yeti, it was more just something fun to talk about. Nokota is a horse. It's boring.
Someone had mentioned wolves earlier. Wolves by itself is a bit plain, but how about Prairie Wolves? It's another name for coyotes (yes, USD), but I see it as a better name than Coyotes.