I don't think I'm going to pay $120 per year to read the Herald online. I work in media and it's not hard to monetize your website as my sales team does it every day and ours is free because of this. Full disclosure, I started my professional career at the Herald in 2008. I assume print subscriptions are dropping so that doesn't help. Digital advertising has come a LONG way since then so it's not as cut and dry as it once was but this tells me they are not growing their digital revenue at a high enough YOY percentage. In our business this is one of the last cards in the deck. I really do enjoy reading Tom and Brad but I have a hard time accepting this because it's a massive failure in my eyes...If my company did this I would be out of a job because I failed.