You know what I would have done if I were the webcast people? I would have run the first season almost free. Let me explain:
Webcast comes out and puts out a process: Fill out a survey, sign an agreement saying that you understand all copyrights and blah blah and that you understand that future seasons may be broadcast on webcast for compensation.
Then, run the webcast for the season and work out the kinks that way. Every time there is a problem we cannot complain too loudly because the service is free. Then they can concentrate on making it work and not giving out refunds ever time.
If you go into a system of pay for webstreaming, like Dataflix is, you should go in having perfected the system as much as possible, which the dataflix people obviously have not done yet.
Now there are going to be many people complaining and demanding refunds all season long and I doubt the Dataflix people will break even anyways. And the only thing they show for it at the end of the season is a bunch of potential customers turned away by a season of bad performance and unment promises.