I've said this before and I'll say it again: Sioux hockey games aren't played in a vacuum. They are broadcast regionally and sometimes nationally. What is seen and heard by people tuning into the broadcasts reflects directly on UND.
In addition, not everyone who attends the games is a die-hard Sioux fan or even a hockey fan. Some of these people are important and influential. Some are considered opinion leaders. What they say about UND can and does impact the institution.
It's not about whether you are offended by swearing. It's not about whether you have no problem with students standing throughout the games. It's not about whether you are frustrated because the Ralph hasn't put cheers and lyrics on the scoreboard.
It's about having fans who can be loud and support their team without being an embarrassment to UND. It's about showing common courtesy to others in the building who paid to see the games.
If you take pride in your team, your university and the Fighting Sioux nickname, then you should be concerned about the image Sioux fans project to the outside world. You can try to pretend that none of this matters, but it does.