With The Ralph it's "big time" now like it or not. it's just like the xcel or target center in the beer choices and banter between action on the ice. it's just like every arena in the NHL. advertising is a part of the game. you have to accept it or leave it. it's not a choice to go back to being a small rink where the fans make the "atmosphere." I'm not saying it's right or wrong, it's just the way it is. things might change when we win #8.