I think the NCHC does a pretty good job putting on the Frozen Faceoff and will only continue to get better as the years go on ( more fans = higher NCHC budget?)
#FrozenFaceoff is the third trending topic in Minneapolis today.
A month leading up to the game they put Frozen Faceoff "flags" on the street light poles.
They promote it at the Minneapolis Visitors Center at the Nicollet Mall.
Fan Fest outside (although most people are at the Sioux pregame party at the Pourhouse) the Target Center and decked out inside.