Maybe the idea wouldn't work. I fully acknowledge that. My concern is that this athletic department seems chained to the old formula of season tickets, Champions Club donations and 50/50 raffle tickets. That worked just fine in Division 2. It is barely adequate for Division 1.
NIL is a fluid and ever changing issue that will probably continue evolving (or devolving depending on your point of view). The collective should have been started much sooner, but I am very excited about it being in place. I don't necessarily put the NIL issue on the athletic department because they have very little control over it.
Finding revenue streams to support the ever increasing cost of scholarships, FCOA and whatever else comes up in the coming years is my main concern for UND athletics.