I have not read through all of the posts on this thread so if I am repeating I am sorry.
Crowd chants and crowd activity in general is IMO the responsibility of the cheer team. Our Sioux hockey team has a cheer team and from this fan's perspective are useless. they are prettyOK, maybe not useless, but ...
A friend of mine atended Kansas State for grad school after finishing up his undergrad at UND. Apparently, at KSU (and I'm sure countless other schools) students MUST attend "Cheer Orientation" before they are eligible for the purchase of student tickets. This was true for all sports. The cheerleaders took it upon themselves to teach the cheers to the incoming freshmen who wanted to attend Wildcat games.
I've always thought that this sort of thing could and should be implemented at UND. Also, newer more clever cheers could come out of this program.