Here's my take on the whole deal. I agree with the previous poster 100% because I am also an NDSU Football Fan that cannot state with a straight face that Bison Football is on par with Sioux Hockey.
I also grew up in the western side of the state, when hockey was on par with Croquet in terms of popularity. I understand this is not a "hockey state" but the reason why is because of exposure. We had no Sioux games on local TV. We had our fill of Bison-Sioux FB games, Bison playoff games, and High School Basketball. I remember watching UND on PBS or ESPN when they were playing for the National Title, and that's about it.
Fast forward to the present day. The FSSN has taken this program to the next level, IMO. Friday and Saturday nights during the winter is absolute primetime in North Dakota. With the tradition and the product and the fact that it is exposed to people statewide (especially youth), this has the potential to be huge when we're talking about the next generation.