You could ponder that question until the end of time and it wouldn't get you anywhere. Everyday (except in places like North Korea), various news organizations make decisions about what's news. Their decisions are often at odds with what individuals in other news organizations think is news. Trying to make sense of it is a waste of time because the media is consistently inconsistent.
That's what Dave Hakstol and his players need to understand above all else. If they think that - even on the local level - the media is going to develop a standard for what gets in the news and what doesn't, they're not dealing with reality.
In the field of media relations, I advise people that if they don't want something published or broadcast, then don't say it. By the same token, if you don't want to be the lead story for WDAZ, don't break the law and give the news director an excuse to make you the lead story. Pretty simple.