For basketball attendance to rise, I think the basketball team needs to start winning alot of games. Grand Forks has become a tough market. The novelty of DI never materialized here like it did in Fargo, Brookings, and even Vermillion. I think the biggest reason for that is because prior to the move to DI, North Dakota was a threat to win the national title in nearly every revenue sport............football, hockey, women's basketball................
When the fans are used to that, and you have hockey beating the crap out of everybody during the same time frame that football and women's basketball are struggling......................it is tough for those programs.................
You have one athletic department beating up on Minnesota, Wisconsin, etc... for the last 5 years while other athletic departments are losing to Sioux Falls and Mayville St.
Grand Forks obviously wants a winner...................they show up in better numbers for games against Texas A&M-Kingsville and Waldorf College than they do for South Dakota and Montana.........................
As far as marketing, I think it is pretty hard to criticize what UND has done since Brian Faison and Sean Johnson came aboard. I've watched more Sioux football, basketball, volleyball, and women's hockey on TV over the last three years than I have in my entire life..................I've listened to volleyball games and women's hockey games on the radio.........................what other universities in this region are broadcasting volleyball games on the radio for crying out loud?.................
Long story short.................attendance will go up if UND wins..................in every sport. The average sports fan in and near Grand Forks are not intelligent enough to recognize quality football and basketball competetion otherwise.