As proud individuals of, from, or associated with this state or institution, we have the courage to stride forth being known as North Dakota. UND is the flag ship university of the entire state, not of Grand Forks, or Eastern ND. It isn’t necessary to apologize for who we are or to hide behind some artificially contrived nickname. Having a school name is the expedient nee easy way to proceed and certainly it makes the job of SID, marketer, or broadcaster less difficult. We do the hard thing because it is the right thing. The words “no one has done it” do not mean it can’t be done. UND stands out because we boldly forge a path where none has existed and proclaim without apology we ARE North Dakota.