While it's nice to see your post not struggle to come full circle to "thumbs down for UND hockey" for once, in no way is a tech company overcharging for a compilation of single camera feeds with low production quality good for exposure. FLO is prohibitively expensive for casual fans (and price-sensitive hardcore fans as well), and the profits find their way to Austin rather than the hockey conferences themselves. The fact that B1G was willing to include their product suggests hockey is a low priority to them.
Streaming your games for free like RPI, Vermont, NEU, etc. do is good for exposure.