Oh noes, I've been discovered!
OSU attendance will absolutely increase quite a bit this year along with the B1G, but like it's been noted, hockey is 4th/5th/6th fiddle in Columbus. Hockey games are something to take the kids to because tickets are $5, concessions are reasonable, and basketball games are sold out. The crowd starts filtering out after the 2nd period and with the exception of Michigan (they'd get rowdy to watch OSU play Michigan in pogs) and Miami (nearby game for a large number of our grads) the place is utterly dead.