There are definitely opportunities to improve the Alerus Center and the entertainment within it. The atmosphere would be better with these things, ranging from relatively small things including more end-zone seating to improved pre-game entrance videos, etc., to much larger, more expensive upgrades/renovations to allow for natural lighting or expand the end-zone space for additional seating.
But the most important thing is the product on the field, which is certainly improving.
Also, when the crowd is actually engaged and not sleeping, the noise level is very, very good in the Alerus Center; it gives UND an FCS championship-level home field advantage. See 2001 and 2003 in Divison II … or UND-NDSU games as recently as 2021 and 2023…
Ultimately, need to keep winning, but the UND game day staff and the Alerus Center staff can also do their job to keep marketing and promoting the amenities and entertainment production also …get people engaged and keep them engaged.