On KFAN's Beyond the Pond today, when asked about the new hockey conference make-up this year, St Cloud Bob Motzko was quite blunt in saying "it is what it is." Hardly a ringing endorsement of the Big 10 and NCHC.
I'm paraphrasing here but Motzko also made the point that college hockey used to pay attention to its fans and that that's not the case anymore.