Went to Scheels last night in Fargo. Stored filled w everything NDSU Bison. Why? Because "Bison" is marketable and easily branded on it's own? Because the "Bison" logo is the best logo in the store? Because when "Bison" crap it's the size of a newborn child? Nay, nay and nay. The store is filled with "Bison" shirts, jerseys, hats, shot glasses, clocks and scarves because their "fans" want a piece of a winner...a 4x FCS FB NC winner. Has very little to do with marketing/brandind at this point. UND needs a decent nickname/logo not something pathetic and lame...although the latter is almost a given...but regardless of what is chosen anything UND _______ will sell with very little marketing/branding if Hak ever wins a NC or Bubba can resurrect the FB program and get a NC or if Jones can get his squad to the dance a time or 2. Enough with the marketing and branding blah blah blah. UND fans will buy the new logo appearal when it comes out but it will definitely sell better if UND can produce big time winners with its team...just go to Scheels in Fargo for an example.