I am not sure why all of the sudden students aren't going to the games or why they have to be drawn to the games now. This is my first year away from UND after 5 years there and every year that I was there, the student section was close to full or full every game. Football was a draw because the students who are into athletics support the athletic teams. And students that I know do/did not go to the hockey games because it's a socially expected place to go. They go/went because they love(d) watching the team and they love watching hockey.