Just watch "Thru these doors" every week, and its easy to see where the difference is. No soft talk, no pitty party, just straight talk to players about what is expected of them, and the coaches. Play for the man next to you!
Sat next to his parents at a series early in the year. Very nice people. They were so blown away by the Ralph. His mom made a comment that it was the first time they had ever watched any of their kids games, and not sat on a plastic bench.