It would generate interest if the team wins. Believe it or not, when a team is successful people hop on board. Look at all the bandwagon NDSU football fans. Not saying I want bandwagon fans, but winning helps. For heavens sake, I can't even walk into Scheel's without having to look at bison crap. I don't care that the headquarters is in Fargo or not. If the rivalry is going to pick back up then that needs to come to an end. You don't go to Chapel Hill and find Duke stuff when you walk into a sporting good store. So what you drop baseball and pick up lacrosse? I find it hard to believe that Lacrosse is going to be a saving grace. I'm also pretty positive one reason why they haven't been as successful is because I'm sure they don't get a whole lot of money.