You mean just like searching for "North Dakota State", "University of North Dakota".
We come out on top in terms of "Buzz". Not quite twice as many for UND as you suggested earlier...
http://www.google.com/trends?q=%22North+Da...North+Dakota%22
Nice try though. Here's the popularity of the "Fighting Sioux" :
http://www.google.com/trends?q=%22North+Da...eo=all&date=all