The Toronto Maple Leafs have not had steller seasons for oh, forever, but the old Maple Leaf Gardens was sold out each and every night. The people who attend those games, go for the love of the sport. Period. I can't stand people who bitch and complain about a team's poor season. If you are a true fan of the sport (any sport), you go to a game regardless if your home team sucks or not.
When I graduated from UND in 1975, the teams from 71 to 75 were horrible (and so was Coach Rube Bjorkman). The old Barn was always full as was the new (at the time) Winter Sports Arena. Now we were either too drunk to care or huge fans, but at least we loved our Sioux Hockey.