Devils advocacy here; do you want to UND football to make more money or not? Do you want to be more successful or be satisfied with the status quo? That is the difference. FBS is the next and best level.
I completely get the bowl game vs FCS playoff argument, and winning a national championship is definitely better for fans than winning a mediocre bowl game (unless the travel would be a perk in December/January), but that is the format and heterogeneity of FBS football at this time. What the P4 does in the future will influence that. In the meantime, while focusing on current state, the national notoriety and dollars associated with FBS football is what should make it attractive to UND and UND football if they want to keep growing. It won’t happen overnight. Will take time; years of planning, fundraising, success at FCS, and quite frankly some luck outside of UND’s control, so enjoy FCS while it’s here, but striving to be better should not be a deterrent.