The myth of the perfect logo, and moving on

[NoiseInsideMyHead]

Art is subjective.  http://artblog.catherinehoman.com/is-art-itself-subjective/

Quote

Clive Bell theorized that the emotion one feels when he or she sees a work of art is subjective. He strongly believed that in order for something to be art it needs to produce aesthetic emotion and that emotion is awaken by significant form. Significant form is the combination of lines and colors used in a particular way. Different parts of significant form can evoke aesthetic emotion. Based on Bells definition of art as aesthetic emotion one feels, art is subjective. Two people may experience aesthetic emotion, but the reason they have experienced it may not exactly be the same.  He states that, “We have no other means of recognizing art than our feeling for it. The objects that provoke aesthetic emotion vary with each individual”.

It is shamefully ignorant to suggest otherwise.  

Moreover, every person is free to dislike a particular work of art.  By that same token, no person has any business whatsoever telling another how he or she should respond to that work.  And out of minimal respect for the art, and the artist, one should not confuse his or her own negative aesthetic emotion with an assessment of the objective quality of a work.

The notion that there could be a singular drawing that would instantaneously garner anything close to universal acclaim and acceptance as the Fighting Hawk logo is fiction, and a fantasy.  Words like "good," "better," and "best" are meaningless except to the individual using them.

The hyperbole and vitriol I have seen expressed on this subject lead me to believe that many were looking for something that simply does not exist.  I have no doubt that many will keep looking, ignoring the harm it may cause.  Petitions and calls to the President, and veiled (or not) threats of withheld donations, are sure to follow.  Some will quietly object by not buying anything (thus depriving UND of royalty revenue), while others will sit in silent judgment on friends and neighbors.  A few will make it a point to noisily reject the logo at every game and at every gathering in hopes that a friendly ear will be close by.

So, for you personally, does this fool's errand continue and if so, how long and to what end?  How many iterations, and how much time, trouble, and money, until 'they get it right'?  Assuming you'll accept something short of perfection, what qualifies as good enough?

[UNDBIZ]