I think people are being very smart if they are reluctant to just jump into NIL with both feet. There are way, way too many questions, and the inevitable changes, to just throw $100,000 at some kid.
Say I give a prospect $100,000 to use his NIL, but conditioned upon him coming to play hockey at UND. If I pay Shaq to promote Coke, I'm pretty sure that contractually he's not going to be able to drink Pepsi. So this kid can't transfer, or quit, or sign a pro contract, or maybe take up baseball, while he is under NIL contract with me?
As the holder of his NIL contract, can I assign it to someone else? Can a booster at MN offer me $150,000 for the kids NIL deal, and the kid then has to go play for MN?
I could probably sit here all afternoon and type legitimate questions that anyone involved with NIL is worried about right now, and doesn't have an answer for.