I don't believe hockey experience, or lack there of, is a major player in the search for UND's new AD. College athletics, in my experience and opinion, does not change that much from football to basketball to volleyball to hockey. Sure the sports couldn't be more different but the management and administration of the programs are the same.
That being said, not all programs get the same attention from administration, nor should they. I think UND administration should pay more attention to their "non-revenue" sports but the fact remains the hockeys, basketballs and football will receive the majority of the attention.
A good AD would understand all of this as it is common sense within college athletics.