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Branding Survey

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8 minutes ago, SWSiouxMN said:

So in other words, take away all the floatation device, the logo and branding will either sink or swim.

In a nutshell, yes. They are finally going to put full focus on branding, something that hasn't been done for at least a decade because there was no true identity to get behind or any sort of actual focus for that matter.

It's been stated a handful of times, UND spent way too much time and effort fighting losing battles the last decade instead of focusing on improving itself. Now that all of the nickname and (hopefully) budget cuts are in the rear-view mirror, they can finally refocus and start concentrating on areas where focus has been sorely lacking. With what I have seen so far, I am cautiously optimistic that it will be very successful. Kennedy's strategic plan is a giant step in the right direction.

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