If the team was doing what Duluth, Minnesota, and Wisconsin do in the NCAAs (win titles) people would show up. I'm sure that the attendance starts to decrease once it looks like they have to win the WCHA to make the NCAAs.
Losing $2 million is the reason why people agree with UND cutting the sport. It sucks that it happened but it had to be done.
The ladies need to start being proactive in finding a way to get money instead of stomping their feet and draging the University, that they love, through the mud.
The women's team could make some money by sell ad space on their jerseys.