Having made the claim to begin with, my guess is that the new conference put together a Powerpoint pitch to NBC Sports/Versus and used the font to match up with NBCU's logo. So, IMO, it was intentional, but doesn't signal an agreement with NBC.
Ok, this is just a coincidence I'm sure, but the typeface they're using for the new conference on Facebook is the same one used by NBC Universal after its recent rebranding and takeover by Comcast.