Hey, Gothmog, a descendent of the Goths called. He wants to know when he gave you permission to appropriate his tribal name. (Hat tip to The Sicatoka.)
And, yes, I can complain to the NCAA about its use of Pontiac as a sponsor because the organization's leadership made the decision to do it. Even when the NCAA granted exemptions to certain schools that have tribal permission to use their names for their athletic teams, the association contended that the practice is wrong. The NCAA has also said that using any symbol or word related to American Indians -- no matter how generic they might be -- is wrong and violates its policy. Clearly, in applying the policy, the NCAA has not limited its application to specific tribal names or symbols or to complaints from specific tribes or organizations.
Look, you can play all the semantics games you want, but the entire argument revolves around a single core idea: Anything that belonged to or originated with American Indian culture, traditions, heritage, religion, etc. is owned by them and non-Indians cannot have it or use it. To do so represents "cultural genocide."
I don't care if we're talking about the Fighting Sioux nickname, Bear Butte, LaFramboise Island, the Black Hills, Devils Tower, dream catchers, Crazy Horse Malt Liquor, American Indian religious practices, artwork, a mountain carved in the likeness of Crazy Horse, eagle feathers, ancient skeletal remains, artifacts, beadwork, words or whatever. The argument from American Indian activists has always been the same, and the cotroversy over UND's use of the Fighting Sioux nickname stems directly from that core argument.
Either you buy that argument or you don't. The NCAA can't condemn one of its members for using an American Indian name and image at the same time it's accepting millions of dollars from a company doing the exact same thing. No matter how you attempt to portray it, spin it, sugar-coat, rationalize or excuse it, the NCAA is blatantly hypocritical.