Football and basketball are the biggest sport on the vast majority of college campuses. The NCHC is an exception to the norm. I'm worried that the B1G will become the destination conference for elite hockey players. This won't happen enitially, and the NCHC will always be a major player. But the schools of the B1G have massive athletic budgets, tons of recruiting money, and a media machine promoting the B1G brand. Not to mention, the B1G has major research institutions with prestigeous reputations. The BTHC's upside is scary.