SummitAthletics

We really appreciate all the initial feedback/concerns/ideas. Hearing these things straight from the people that care most about the project will help us immensely! Our goal is to present ideas that truly embody UND, it's unique history and the passion that the students/fans/alums clearly have for it's athletic programs. And, thank you all for restaurant suggestions for when we get into town!

I'm happy to report that one of our lead designers' #1 pet peeve is bird logos with teeth. It inevitably comes up in our office every couple weeks

Hey everyone! Adam from Summit Athletics here and as it appears you all already know, we’ll be one of the groups presenting to the committee next week. A little about us - we’re a full-service design firm focused exclusively on athletics. We’ve partnered with 110+ athletic departments, teams, and television networks over the years to help them create unique materials that generate excitement and interest around their programs and student-athletes. Obviously, this project is a unique one. Even before we started working on our presentation, we were hyper-aware of the level of interest and scrutiny around the “Fighting Hawks” name and branding. A significant segment of our proposal is focused around ways to engage UND students, fans, and alumni groups and give them an outlet to provide feedback and share their thoughts throughout the design process. We want to do everything that we can to ensure that the logo truly represents UND and the entire region. In the end, it’s for you. We can’t go into too much detail regarding our plan yet, but what expectations or concerns do you have before UND even begins this project? We’d love to hear what’s on your mind, so that we can hopefully address them along the way. Thanks - and if you have any restaurant suggestions while we are in town, that would be a huge help!