Post Transition/Post Nickname Marketing and Branding

[PhillySioux]

Am curious to see what UND has planned for this.

Will there be a noticeable effort?

Will there be a coherent branding effort during the no-nickname phase? Or will UND tread water until a new nickname can be picked after 2015.

South Dakota just started a major rebranding effort coming out of their transition. They hired these guys http://www.l-s.com/.

Thoughts on what UND will/should do?