The larger media story: UND is taking back control of marketing its media rights.  https://www.inforum.com/sports/mcfeely-blog-und-will-sever-ties-with-learfield-handle-its-own-multimedia-rights-deals  Paying Learfield, and REA, and whichever other entities, to do it is overhead charges for each. Consolidating and going to the model Nebraska went back to is worth a try to simplify, cut out a middle man, and save overhead charges.