May I add a few things to this:
-Included in step 2, we need someone who has an expect opinion on coming up with trophies. You bring in an outside consultant who uses amazing resources such as Urban Dictionary.
-You also need to include an option that you know won't work but is popular, but instead of removing it right away you tease both fan bases until the final cut where you get rid of it.
-Of course at the end you will need to replace your key leadership because at some point during the process he/she got forced out.. I mean retired
-Oh, did I mention spending as much $$$ as possible in a budget crisis and dragging this out and long as possible...