Well, kids that blow their NIL money will get a education in life. Maybe it will teach them to save the money if they get a second chance at more. Most times those lessons are better than what you learn in the classroom.
I'd think the AD would bid based on what he thinks it takes to secure the game, not on how many show up. Losing money on the first round is not uncommon I bet.
If Bubba follows his usual pattern this will be the year we miss the playoffs altogether and then the athletic dept has the money. I agree with Oxbow, it's a money grab.
You might be on to something about the idea originating with REA.
Can't they sell the season ticket holders their seat after the game is announced? Isn't that how it's done elsewhere? It really doesn't matter to me since I'm not a season ticket holder, but it sure isn't adding any incentive for me to run out an buy either.